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原作者:Open Hopkins    来源:www.dezeen.com [英文]
安福双    科技    2017-02-10    0评/311阅
翻译进度:30%   参与翻译: machunyan (3)

增强现实可能导致一个反乌托邦式的世界,在那里每个人都被自己的观点束缚住。Owen Hopkins在他的Dezeen上的头条言论专栏上坚决主张让他们获得解脱就看建筑师了。

走在伦敦中部的一条街上,我低头盯着我的智能手机屏幕。只要走几米就到地方了。我加快我的步伐,仍然脸朝下看着手机,已经感觉不到周围的世界在发生什么了。我到达一个小的十字路口。它在哪里?对,应该在这里。然后我看到了它。它很小,大约有一只狗那么大,却是黄颜色的,长着一个奇怪的锯齿形尾巴。它充满期待地看着我。终于我找到了我的第一个皮卡丘造型。

第 1 段(可获 1.45 积分)

我追求的这个卡通式的虚构宠物将被数百万玩家中的任何一位所熟悉。他们都玩过口袋妖怪,而口袋妖怪去年就已在全球掀起一场风暴。

该游戏的人气有一部分显然来源于二十世纪九十年代怀旧游戏鼻祖。然而,该游戏将口袋妖怪里的数字世界和外在世界合二为一让人浮想联翩,展示了称之为增强现实,或AR的二十一个世纪技术潜力,即从根本上改变我们与世界互动的方式。

增强现实目前正不那么依赖智能手机屏,并且很快就不用智能手机屏了。

第 2 段(可获 1.21 积分)

目前,用户不得不有意识地切换口袋妖怪的增强现实页面,该页面只出现在智能手机屏幕。然而,增强现实页面目前对智能手机屏幕(至少在其主流应用程序)的依赖正在减少,并迅速减少。即使在谷歌眼镜的创意市场失败后,如果我们相信最近的传言,如微软、HTC公司、Magic Leap公司,苹果公司也都正在花大量的时间和金钱致力于开发AR(VR)耳机和眼镜。

其中一些产品已经上市。考虑到这一技术得步伐一直在向前走,要不了多久增强现实功能就和隐形眼镜融为一体,确保无论你体验过增强现实与否你都将不会觉察到该标志的存在。

第 3 段(可获 1.55 积分)

With this weight of capital driving AR forward, it is safe to say that catching the occasional Pokémon is just the start. The logical endpoint of AR is to be seamless and pervasive, with digital overlays constantly and completely mediating how we experience the world. In effect, we will view everything refracted through our smartphone – phone calls, emails, news, social media, games will all be there right in front of us.

But, of course, that's just the start. When, for example, we look up towards the flashing lights of Piccadilly Circus or Times Square, we will see ads that are tailored to us personally. When we walk through the supermarket, products will actively encourage us to purchase them, based on our previous purchasing habits, or perhaps even a real time analysis of our blood-sugar levels. If we're trying to find a restaurant, a trail will be laid out on the pavement for us to follow. And these are just the obvious, initial applications; the possibilities of AR are limitless.

第 4 段(可获 2.15 积分)

The consequences for architecture are quite troubling. Why spend money on an elegant facade or an expensive material when it can be created far more cheaply as an AR digital overlay? And what's more, that overlay is infinitely flexible.

If I prefer the classical style, then the building can present itself as a classical one. Then again, if I'm a brutalist nut, the AR can make sure I see only concrete. Why bother with windows facing a particular view, when we can decide whether we're looking out on London, Paris, a Tuscan landscape or even the Great Barrier Reef? Why spend time lighting a room in a particular way, painting it a particular colour or lining it with a particular material, when its appearance will be able to change automatically depending on each individual's preference?

第 5 段(可获 1.74 积分)

Mechanisms exist for ensuring that alternate views aren't just ignored, they're filtered out

With every visual aspect of a building rendered infinitely, it is no understatement to say that AR heralds the complete abolition of architectural practice as we know it. So, where does this leave architects, if it leaves them anywhere at all? A clue, I think, lies in the social and political implications of this blurring of the physical and digital worlds, which we are already seeing play out.

In the era of "fake news" and increasingly polarised online communities, it has become abundantly obvious that what we see on Facebook, Twitter, even when we do a simple Google search, is far from an objective or unmediated view of the data, but a curated one, shaped in its entirety by algorithms. All the tech giants that depend on clicks and traffic have a vested interest in showing us only what we want to see, and in screening out what we don't. And the more we use their platforms and click on what we like, the better that screening and selecting process becomes.

第 6 段(可获 2.34 积分)

This is not just only showing us the particular brand of shoes we're into, but news stories, factual articles and opinion pieces that correspond with and then, in turn, reinforce our pre-existing ideas and preferences. In time, this begins to alter our world view; we see only that which we already agree with, which we then uncritically assimilate, even if something it bears little or no relation to reality.

Keiichi Matsuda

"Group think" is, of course, nothing new – architects are among the most frequent offenders – but now the mechanisms exist for ensuring that alternate views aren't just ignored, they're filtered out before we ever encounter them.

第 7 段(可获 1.34 积分)

Currently, social media exists on a screen, separate from external reality, but what will ensue when it inevitably follows Pokémon Go and crosses over into AR? What will happen when the social media echo chamber exists not just online, but in external physical reality, and the self-selecting and screening effects apply to our everyday existence – affecting not just ideas and opinions we receive, but places we visit and people we see?

Perhaps while chasing the Pikachu down that London street, I saw several people sleeping rough. What will it do to my views on welfare provision, on taxation, on the type of society I want to live in, if the algorithms that shape my AR decide (without my explicit knowledge) that maybe I'd prefer not to see the homeless or the poor or people of different races? The implications of AR are not just troubling, but downright dystopian.

第 8 段(可获 1.88 积分)

The implications of AR are not just troubling, but downright dystopian

The fragmentation of the public sphere that we're already experiencing is just the beginning. AR threatens its complete and irrevocable shattering, taking us to a world where our views, ideas and opinions have been wholly privatised and are constantly served back to us in a never-ending cycle of regurgitation.

But this doesn't have to be inevitable. Technology can be moulded to benefit everyone, and rather than facing professional oblivion as most of their traditional tasks are all but subsumed by AR, architects might actually take the lead in doing so.

第 9 段(可获 1.29 积分)

Architecture is fundamentally an optimistic pursuit. We build in order to create a better world. Some buildings inevitably contribute more than others. But even the most cynically conceived project contributes in some way to the public sphere and has some element of human progress inherent in it.

The task for architects over the next few decades is to seize the optimism inherent in their discipline and harness it to stop the otherwise inexorable march towards a world of ever-increasing extremes. In a world where everyone is trapped in their own AR, it's up to architects to set them free.

第 10 段(可获 1.25 积分)

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