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Earn money from your site

Two years ago, Jacco Blankenspoor wrote a wonderful article detailing the 10 best ways to earn money from your website, but as the web evolves at an accelerated rate (and as a result, the way we engage with the web evolves), it’s ever the more important that our monetization methods evolve with it. If we want to monetize our websites effectively, it’s essential that we stay up-to-date with the current web and social trends.

Let’s discuss 10 of the best ways to monetize your site in 2016.

1. Cost-Per-Click Ads

Cost-Per-Click advertising (CPC for short) is still very relevant in 2016. CPC works by displaying ads on your website, and when a visitor clicks on one of those ads, your website generates revenue.

Earn money from your site

两年前,杰科写了一篇文章详解了网络盈利的最好10大方式。但是,随着网络快速发展(同样,我们参与网络发展的方式也在快速发展),更加重要的是我们的网络盈利方式的发展。如果我们想让网络盈利变得高效,持续更新当前网络内容和社会发展趋势是至关重要的。

让我们来谈谈2016年10种网络盈利的最好方式。

1.点击付费广告

点击付费广告(缩写CPC)在2016年一直非常重要。CPC是通过浏览者点击你网站上显示的广告来产生收入。

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Google AdSense (yes, it still exists!) is still a viable choice, but Infolinks might be a better alternative (you can use AdSense and Infolinks side-by-side to see what works best for you).

First of all, Infolinks works by finding relevant keywords in your content and displaying ads when you hover over those keywords, which is far less intrusive than Adsense. Other than inline ads, Infolinks offers several other options, and a useful self-serve ad buying platform for those who’d like to boost their own traffic.

Infolinks ads are also loaded after the content so that the ads don’t affect your website loading speeds. Despite still being the third largest ad marketplace, Infolinks actively try to help their publishers increase revenue, whereas AdSense tends to save these efforts for their more premium users.

谷歌广告联盟(是的,它还在)是一个切实可行的选择,但信息链接可能是一个更好的选择方式(你可以对比一下谷歌广告联盟和信息链接,来看看哪一个更适合你)。

首先,信息链接是通过寻找或悬停在你广告内容中的关键词来显示广告的,它的接受性比广告联盟要好一些。除了线上广告,信息链接还提供了多种其他选项和一个专门为想提高交易量的人准备的自助式广告购买平台。

信息链接广告也把加载项放到内容之后,这样就不会影响到网络加载速度。尽管其一直是第三大广告平台,信息链接平台积极帮助出版者提高收入,然而广告联盟则将这项服务提供给优质客户。

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2. Cost-Per-Mille Ads

Cost-Per-Mille (CPM) basically means “cost-per-thousand-impressions” — it’s all about how much traffic your blog has.

BuySellAds offers you 75% of the revenue share and pays out on-demand, and with no minimum traffic requirements, it becomes an ideal option for those starting out. Even better, you can substitute unsold space for AdSense ads, ensuring that you’re always making money. Personally, the only downside that I’ve noticed is that there’s a lot of competition among design blogs.

Exponential (formerly Tribal Fusion) is at the other end of this spectrum, requiring a whopping 500,000 monthly views. That being said, the payout rates are very lucrative. Its highly targeted ads make it an excellent choice for niche websites, so it’s certainly something to aim towards while building up your audience with Adsense or BSA.

2.千人成本广告

千人成本(CPM) 意识是“每千人的成本广告”- 它的价格跟你博客有多少访问量有关。

BuySellAds 提供给你75%的收入回报,能够按需付款到账以及没有任何最小访问量要求,这让这一切开始提供了理想的选择。更棒的是你可以将没有卖出的空间拿来放AdSense广告,来确保你可以一直赚钱。从个人来讲,唯一不利的一面就是在设计类博客之间面临着很多的竞争。

Exponential(早前的部落融合风)是另一种现象,它要求每月500000访问量。话虽这么说的,但付费比率还是很合算的。这种高度准确的定向广告对于小众网站来说是一个很棒的选择,所以这些理所应当能够通过Adsense 或者BSA帮你达成增长用户的目的。

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FYI: Google AdSense also offers CPM advertising.

3. Fixed-Price Ads

Fixed-price advertising is when you set a flat fee for your ads, a setup that tends to attract smaller advertisers with a very specific budget. I’d also recommend BuySellAds for this due their extensive range of tools that can help the smaller website (those with less than 100,000 impressions) sell their inventory directly to advertisers. Fixed pricing = clear expectations.

4. Sponsored Content

Sponsored content is a terrific way of monetizing your website without using up your screen real estate, for those that like to keep the focus on the content without distracting the user with web ads. Sponsored content is supposed to be cohesive with the webpage, as if the content would still be there even if it wasn’t sponsored to be. When you observe eye-tracking studies it’s clear that traditional ads tend to be ignored — that’s if they aren’t blocked by ad-blockers that is.

供你参考:Google AdSense也提供CMP广告

3.固定价格广告

固定价格广告就是当你设置了一个固定价格的广告,这个广告设置会吸引一些有明确预算的小型广告商。我也推荐 BuySellAds用这种收费方式,他们网站各种工具能帮助小型的网站(那些小于100,000展现量的网站)向广告商直接销售他们的货物。固定价格=明确预期。

4.软广告

软广告是一种很好的使你网站货币化的方法,这种方法不需要占用屏幕的版面,因为这种方法使用户专注于网站的内容,而不是被网站的广告分散了注意力。软广告把网页和广告结合在一起,就算赞助广告没有了,内容也会存在。当你注意到眼球追踪的研究,你会清楚发现传统广告很容易被忽略——这些广告也不会被广告屏蔽软件屏蔽。

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Sponsored ads (sometimes called “advertorials”) can deliver relevant, useful, high-quality content, and when relevant content equals higher engagement, higher engagement equals more value, and more value equals more revenue. If you’re looking for a modern monetization method, make sure you consider sponsored content.

Remember to stay in the ethical clear and disclose sponsorship, at the top of the content before the user invests time in reading the piece.

Cooperatize and Taboola are two big names in this field.

5. Subscriptions and Paywalls

Subscription-based content isn’t anything new, but as traditional web ads start to fall out of favor, paywalled content can generate high income when done right and with integrity. It also gives you full control over what actually appears on your site. By paywalled content I mean online courses, ebooks, downloadable goodies and so on.

Looking for inspiration? Check out Skillshare and Envato Tuts+, which offer both free and premium high-quality content side-by-side.

赞助广告(有时又称为社论式广告)可以传递与内容相关的,有用而高质量的广告内容,当相关的内容等价于更高的参与度,那么高参与度就等于更高的价值,更高的价值等于更多的收益。如果你正在寻找一种新式的把网址货币化的方式,一定要考虑软广告。

记住要符合道德观的广告,并且在用户花时间阅读网页的时候,在内容的顶部公开赞助商。

Cooperatize和Taboola在这个领域有着鼎鼎大名。

5.网上订阅和付费墙

网上订阅内容不是什么新东西,但随着传统广告开始丧失广告商的青睐,如果你的付费墙广告做得好,这方式可以产生高收入。这也可以让你完全控制你的网站会出现什么内容。网络课程,电子书,下载的资源等等都可以通过插入付费墙广告。

想找一点启发?看一下Skillshare和Envato Tuts+网站,它们都是提供免费而优质的高质量内容。

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6. Affiliate Marketing

Affiliate marketing is the underdog in this list. While networks like CJ Affiliate by Conversant (formerly Commission Junction) still exist, affiliate marketing for the modern web works best when you connect directly with affiliates you feel are relevant to your website. Have a blog about iOS apps or books? Try the iTunes Affiliate Program. Sell design resources? Try promoting other makers on Creative Market. I’m a digital nomad that lives in a different country every month (and sometimes blogs about it), so the apartments that I live in and recommend via the Airbnb Referral Program can sometimes earn me a lot of Airbnb credits!

Connect with affiliates that mean something to you. By working directly with affiliates you’ll find that the revenue share is a lot more competitive as well!

6.联盟营销

联盟营销是这几种方式中不被看好的。一些像CJ Affiliate by Conversant(前身是Commission Junction)的网络依然存在,当你直接连接与你网站相关的联盟时,联盟营销对现代网络的效果是最好的。有一个关于IOS应用程序或书籍的博客?那就试试ITunes联盟计划。销售设计资源?试试促进创意市场上的其他制造商。我是个数字游民,每个月都住在不同的国家(有时候我会发博客记录),所以我通过Airbnb推荐计划住过和推荐过一些酒店,这有时候能让我得到很多Airbnb的信誉分。

与联盟连接在一起确实对你来说意义非凡。和联盟一同工作,你会发现收入份额也变得更有竞争力了!

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7. Related Posts

While this type of advertising does have a bit of a bad reputation for being spammy, there are a number of ad networks serving relevant, useful content — Disqus is making bold leaps with their “Sponsored Story” and “Sponsored Links” advertising that are built into the comment widget you might already be using. Even though Disqus take 50% of the revenue, you don’t really have much to lose if your website already has Disqus installed.

7. 相关文章

这种广告方式确实有一点坏名声,它们常常被当成垃圾信息,有不少广告网站会提供相关而有用的内容——Disqus评论系统对“赞助故事”和“赞助商链接”的广告作出大胆尝试,它们已经植入你可能在使用的评论插件中了。尽管Disqus会得到百分之五十的收入,如果你的网站已经安装了Disqus,你也不会有太多损失。

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8. Email Advertising

Email advertising falls into two categories: sponsored content and traditional display ads, both of which are effective. You can find advertisers using many of the same techniques as you would with web advertising (BuySellAds, having an “Advertise Here” webpage, etc); the difference is that email advertising doesn’t take up any screen real estate on your website and in fact engagement rates tend to be higher (users often know what areas of a website to avoid if they don’t want to see ads).

9. Podcast Advertising

Podcasting is a unique skill I must admit, but the results are, well, they’re good. Midroll claims that 61% of listeners made a purchase after listening to an advert, so it’s no wonder that their customers are pretty world class (Dunkin’ Donuts, HBO, Squarespace, etc). If you’re not much of writer but you’re not exactly shy either, podcasting could be for you.

8.电子邮件广告

电子邮件广告可分为两类:赞助内容广告和传统展示广告,两种广告都很有效。你会发现很多广告商会像你一样用相同的技术在网络上发广告(如BuySellAds有一个“广告专区”);不同之处在于电子邮件广告不会占据你网站屏幕的很多版面,而且事实上用户的点击度更高(用户如果不想看到广告,他们知道哪些网站的地方可以避免见到)。

9.播客广告

我必须承认播客是一项特殊的技术,但结果,嗯...也是很好的。Midroll 声称有61%的收听者在听过广告之后会进行购买,所以难怪他们的顾客是一流的顾客(唐恩都乐,HBO有线电视网络媒体公司, Squarespace等)。如果你写作不是很好,但又不是很害羞,那么播客对你来说是一个好工具。

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10. Selling Your Website

Selling your website may seem a little nonsensical. If your traffic is sky high, why sell it? If it’s too low, is it even worth it? Actually, it’s more common than you might think for high-traffic websites to have difficulty with monetization. Check out these ten reasons you might want to sell your site.

Often enough, while a website might accumulate a tonne of visitors, somebody else might be able to monetize it better, and that’s why we have marketplaces (like Flippa, for example) where you can sell websites for a profit.

10.出售你的网站

把你的网站卖了,这看起来有点荒谬。如果你网站的流量很高,那为什么要卖了它?如果流量很低,那它又值钱吗?事实上,你可能会认为把高流量的网站货币化是很困难的,但是这比你所认为的要常见。看一下这十个方法,你可能想出售你的网站。

当你的网站能够经常聚集大量的访客,别人能够把你的网站卖得更好的价钱,这就是出现网站交易市场的原因(例如Flippa),你可以在上面出售网站来盈利。

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Conclusion

Bottom line: we’re not done with traditional advertising yet, but you may find some of the modern approaches more interesting at the very least. It’s important to try everything until you find a method that suits you — networks like BuySellAds offer anything from sponsored tweets to display ads and still allow you to integrate AdSense into empty ad placements, so there’s a lot of room for experimentation there. Just remember to give each type of advertising time to blossom before writing it off.

Here’s a shout-out to those who have been successful with monetizing their website: do you have any success stories you’d like to share in the comments? Tell us how you monetize!

总结

概要:虽然我们尚未放弃传统的广告方式,但至少你会发现一些现代的广告方式更有趣。尝试所有方法,找到一种适合自己的方式才是最重要的——像BuySellAds这样的网站可以通过赞助推文展示广告,并且在空的广告位加入AdSense内容广告(谷歌的产品之一,可自动抓取客户网页的内容并投放与该客户的受众和网站内容相关的广告)所以这其中有非常大的试验空间。不过要记住,要给每一种方式足够的时间发展,这之后再考虑是否放弃这种方式。

我们非常感谢那些成功将他们网站货币化的人,你愿意在评论里分享一些成功故事吗?告诉我们你的经历吧!

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